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How to Engage Customers on Social Media and Mobile

December 3rd, 2013

Customer Engagement through Social Media and Mobile

Social media and mobile devices are powerful tools for customer service and engagement. Business that was once conducted at brick and mortar stores can now be transacted from living rooms, coffee shops—even camping trips. So how do savvy businesses keep the customer experience personal when face-time is on the decline?

Now there are more ways than ever to engage customers on social media and mobile!

Social Media with an Emphasis on Social

Social media and mobile devices help businesses engage customers by providing platforms for sharing meaningful content, posting company news, answering questions, and quickly resolving complaints. How quickly? Within one hour if possible and always within one day. But social media is more than an online customer service department; it’s an opportunity to connect with your customers as a community. Whether you’re raising funds for a local charity, spreading the word about a special event, celebrating the accomplishments of your employees, or sharing company milestones, Facebook, Google+, Twitter, and similar platforms allow you to engage your customers 24/7.

See The First on YouTube at

Going Mobile and Staying Personal

Many companies, including The First, are doing business via Android phones and tablets, as well as the iPhone, iPod Touch and iPad. At The First, our goal is to make mobile banking as convenient as possible while still delivering outstanding service. Our solutions allow you to view account balances and recent transactions, transfer funds between your accounts, and pay your bills with the same level of security as internet banking. You can even find the nearest branch or ATM using your device’s GPS. And if you need Mobile Banking Help, assistance is as close as your mobile device or phone. For questions or support, contact the online banking manager at or call 215.579.3415.

Couple looking at a tablet

Your customers are online. Is your business?

Visit The First on Facebook or try our mobile banking solutions to discover how we engage customers on social media and mobile. You can also learn more at

Let us know how you connect with your customers online. Leave a comment below.